The sports nutrition trend is being driven by a rapidly spreading consumer awareness of the benefits of exercise and balance nutrition – not just on our athletic performance, but also on the functioning of the musculoskeletal system and maintain our wellbeing and physical appearance.
Sports nutrition is a major growth market worldwide. Due to reach an estimated value of USD 37.7 billion in 2019, the market for sports and active nutrition products has suddenly evolved from a professional athletes’ niche to a mainstream consumer market. The opportunities for manufacturers of nutritional solutions, not surprisingly, are huge.
Rising awareness for health and wellness
The sports nutrition trend is being driven by a rapidly spreading consumer awareness of the benefits of exercise and balance nutrition – not just on our athletic performance, but also on the functioning of the musculoskeletal system and maintain our wellbeing and physical appearance. This means that as a manufacturer of sports nutrition products – such as nutritional bars and sports beverages – the potential buyers now include not only professional athletes, but also recreational sports fans and almost everybody else pursuing an active lifestyle.
As this market expands, research into ingredients that will support consumers in their health and wellness pursuits has intensified. Leading manufacturers (and users) of sports nutrition and functional foods are placing ever higher demands on the benefits as well as the quality, safety and natural origins of the ingredients they use – and on the science behind it all. Offering safe ingredients with proven benefits are the secrets to dependable, lasting results in sports nutrition.
Science’s answer to optimizing movements in sports
Keeping connective tissue healthy is crucial to sportspeople who aim at moving freely and efficiently and staying injury-free. Collagen is the most abundant protein found in the body, formulating around 30 per cent of all protein content . It plays a fundamental role in the musculoskeletal system components as such cartilage, joints, tendons, ligaments and bones. To ensure maximum mobility, it is vital that high collagen levels are maintained throughout the musculoskeletal system.
Collagen peptides has a unique amino acid composition containing high levels of the amino acids glycine, hydroxyproline, proline, alanine and arginine that offers performance and recovery benefits that go far beyond muscle regeneration.
Many popular sports, such as running and cycling, involve repetitive, high-impact movements. These can result in excessive stress on joints and even damage the cartilage, tendons and ligaments. Studies backing the multiple benefits of collagen peptides in supporting connective tissues:
• Regenerating cartilage and reducing joint inflammation
• Reducing joint discomfort
• Supporting connective tissues
• Preventing injuries
Highly bioavailable, neutral in taste and instantly soluble, Peptan collagen peptides are suitable for any formulation, incl. high protein blends. Peptan is the global leading collagen peptide brand that provides manufacturers extra value to multifunctional sports nutrition solutions.
The demand for solutions that can support healthy and active lifestyles is continuing to grow in the nutrition market. With numerous benefits in sports nutrition, collagen peptides, such as Peptan, offer a complete solution to keeping all the components of the musculoskeletal system healthy and help prevent sports related injuries. Offering ease of use in a variety of applications, Peptan appeals to consumers of all ages looking to add bioactive protein into their diet and improve many aspects of their physical performance.
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